The Beauty Market Heading Toward 2030
The global beauty market continues to expand, while consumer behavior, digital discovery and product expectations are changing how beauty brands compete across regions and categories.
Explore global beauty trends, fast-growing categories, market shifts and regulatory developments shaping the future of beauty brands.
The global beauty market continues to expand, while consumer behavior, digital discovery and product expectations are changing how beauty brands compete across regions and categories.
Beauty categories showing strong consumer momentum and product development potential.
01
Fragrance and skincare continue to show strong momentum, while body care and sun care are becoming increasingly important growth areas.
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02
Serums, masks, oils and scalp-focused treatments are turning premium haircare into a more treatment-led category.
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03
Premium formats, self-expression and accessible luxury are helping fragrance remain one of beauty’s strongest -performing categories.
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04
Consumers are increasingly balancing performance, price and experience, creating opportunities for brands that offer credible results at the right value.
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05
Cosmetic businesses should continue monitoring facility registration, product listing and renewal requirements under the U.S. MoCRA framework.
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06
Updated EU requirements introduce individual labelling for additional fragrance allergens and affect how cosmetic ingredient information is prepared.
VIEW EU UPDATE →Follow important updates affecting cosmetic registration, product listing, ingredient labelling and market access across major international beauty markets.